2023 Torchlight Parade Marshal –
Scott Hendrickson

Scott and Pam dressed in their battle gear

Written by Brad Quarberg

La Crosse native and 1975 Logan High School graduate Scott Hendrickson has been named the 2023 Oktoberfest Torchlight Parade Marshal.

Hendrickson, who was born and raised on La Crosse’s northside, says he is “very excited and honored” to serve as the 2023 Torchlight Parade Marshal. He attended Franklin Elementary School and after graduating from Logan High, he attended UW-La Crosse where he earned a Bachelor of Science in community health education in 1980.

Hendrickson left La Crosse following graduation to join the U.S. Army where he served as a medical service corps officer from 1980-2002. He earned a Master of Healthcare Administration degree from Baylor University in 1989. His final Army assignment was chief operating officer of the hospital and clinics at Fort Riley Kansas.

When Hendrickson retired to La Crosse in 2006, he became a construction volunteer for Habitat for Humanity, where he has helped build many homes, including three on the northside. He has been active at Trinity Lutheran Church where serves on the church’s council as treasurer.

Hendrickson has also been an active member of the Logan-Northside Neighborhood Association since 2018. He has volunteered for the American Red Cross’ Service to Armed Forces program since April 2019 and is a regular blood donor with the organization. Since 2021, he has been a member of the Joint Board of Harbor Commissioners.

Hendrickson says his focus on serving others in retirement remains as strong as it was during his professional career.

“Whether it be patients in the hospital or clinic, or by volunteering in the community, I find my volunteer time very rewarding,” he says. “I especially enjoy volunteering on the Habitat for Humanity construction team.”

Hendrickson says he and his wife, Pam Mueller, look forward to traditional Oktoberfest activities, such as Friday’s Tapping of the Golden Keg and enjoying music on the grounds.

“I look forward to riding in the Torchlight Parade,” he says. “I also can’t wait to visit schools and nursing homes the week after Oktoberfest, as well as attend other festivals next year.”

Hendrickson says while he has had the good fortune of attending Oktoberfest in Munich, Germany, twice, he expects this year’s fest in La Crosse to be the most special.

The Scott Hendrickson file

  • Resides in north La Crosse
  • Married to Pam Mueller; two grown daughters living in Kansas and Texas; two grandsons.
  • Graduated from La Crosse Logan High School, 1975; bachelor’s degree in community health education, UW-La Crosse, 1980.
  • Retired as chief operating officer at Fort Riley Kansas in 2002, currently construction volunteer for Habitat for Humanity, Trinity Lutheran Church Council, Logan-Northside Neighborhood Association.
  • Among his volunteer work: Joint Board of Harbor Commissioners; American Red Cross’ Service to Armed Forces Program; regular Red Cross blood donor; assists veterans at La Crosse and Tomah VA clinics.

Former Torchlight Parade Marshals

YearTorchlight Parade Marshal
2022Mike Jorgenson
2021Scott Neumeister
2019-2020Scott Skogen
2018Chuck Thoftne
2017Tim Colgan
2016Louie Ferris*
2015Mark Terpstra*
2014Scott Mihalovic
2013Patti Lokken
2012Jane Molstad*
2011Paul Borsheim
2010Bill Bush
2009Jerry Thompson
2008Paul Stuhr
2007Steven Hole*
2006Scott Erickson*
2005Arland Peterson*
2004Joe Maier
2003Merl Strong
2002Terry LaFleur*
2001Ken Wing*
2000Bud Loomis & Dave Loomis*
1999Mike Abraham
1998Dick Merfeld
1997Dave Berger
1996Donna Berry*
1995Randy Eddy, Sr.
1994Ken Garves*
1993Mary Patros*
1992Joe Addis*
1991Elwood Harebo
1990Dick Morkwed*
1989Mark Doolittle
1988Jack Kraft*
1987Gerald Besl*
1986Robert Gavin*
1985V.A. Krajewski*
1984Terry Erickson
1983Frank Butkovich*
1982Howie Birnbaum*
1981Dave Skogen
1980Bob McCann*
1979Lynden Gjerde*
1978Wes Denny
1977Bob Allen*
1976Deak Swanson
1975Roscoe Short*
1974Burton Smith*
1973Ray Nibbe*
1972Margaret Niles*
1971Vern Bloss*
* Fondly Remembered

Parade Marshal Nomination

Know Someone that should “Lead the Way?” Nominate a Parade Marshal today using the Parade Marshal nomination form!

Submit your nomination for a Parade Marshal by completing the online form linked below.

Your nominee should be a person who:

  • has contributed positively to the good of the community through leadership and outstanding accomplishments
  • is someone of good character that is well-respected
  • is a resident for at least 10 years within 20-mile radius of La Crosse
  • is actively involved and well-known in La Crosse community
  • is well-known, well-liked, friendly and outgoing
  • has the time to devote to Oktoberfest activities!

Click here to nominate a Parade Marshal