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News 2017-05-25T08:47:49+00:00

Oktoberfest & Old Style featured in Advertising Age

Pabst Brewing Co., and their "local legends" campaign of bringing iconic brands back to their home communities was featured in an August story in the online edition of Advertising Age. The brewer's involvement with the 2016 Oktoberfest celebration is also featured. (photo courtesy: Pabst)

By | August 24th, 2016|

What Every “Fester” Should Know for 2016

Each year Oktoberfest leaders use the feedback from patrons to help make adjustments for the following year's celebration. The items here listed include new events or changes to existing events for Oktoberfest 2016. For a complete list of all festival events, entertainment and other details, visit the pages under Activities or Schedules in the main menu. [...]

By | August 18th, 2016|

Oktoberfest selects button design for 2016

It's a twist on a Crazy George's iconic line, "klink 'em and drink 'em!"  Except this time it's pretzels and not steins. La Crosse artist Kim Vaughter took the celebretory clinking of steins and substituted pretzels for her design that was selected to represent Oktoberfest 2016. In describing her process for her selected design, Kim [...]

By | March 11th, 2016|