Festland is a historical perspective of Oktoberfest USA.
The white brick building that houses Festland displays is located directly inside the main entrance on the Southside Oktoberfest grounds. As part of this year’s theme of “Munich on the Mississippi,” there will be an updated Festland display of Oktoberfest history staffed with members fo the royal families from past years. Stop by often because you never know who you may encounter.
This location also provides a site for the sale of “The Fest of Times” 50 year history book on the people, the general interest stories, the Parades and floats, the behind the scenes special interests, the two Fest Grounds, the variety of entertainment, the brewing heritage, the City of La Crosse, the visiting dignitaries from neighboring Festivals and the Royal Families that bring pageantry and honor to our community.
Festland houses pictures, memoirs, timelines, Oktoberfest button collections, and is resting spot for our former Festmasters and Fraus, who also offer their own special buttons and tell their own versions of the stories of Oktoberfest.
Please stop by Festland and carve out your own piece of history as you travel through the Festgrounds and visit out various food vendors, entertainment stages, events, parades and beer tents to enjoy the other events that make up Oktoberfest USA!