Oktoberfest 2017 Button Design and Contest

Each year Oktoberfest conducts a design contest for the button that symbolizes festivities for the coming year and celebration. The La Crosse Festivals, Inc. Board of Directors selects a winner from the button designs submitted – some years as many as 60. The contest is based on best graphic representation of the theme and Oktoberfest in general.

Questions should be directed to the Oktoberfest office at 608-784-3378 or office@oktoberfestusa.com.

Contest information and rules:

  • Entrants must include their name and contact information (phone number and/or email address) with their design.
  • Design is to be submitted as a 6 inch circle. However, designers should be mindful that the selected artwork will be used in various media and in various sizes (from two inches to six feet in diameter).
  • The design must include these elements:
    • Oktoberfest USA Red Logo Banner (available from Oktoberfest web site)
    • Dates of 2017 Oktoberfest celebration: September 28 – October 1, 2017
    • Text of the 2017 Festival theme: “Prost to the Midwest Coast”
    • The text “La Crosse, Wisconsin”
    • A maple leaf (or leaves)
  • The design must be done in a minimum of 2 colors.
  • Media/tools are at the discretion of the designer: colored crayons, colored pencils, oil paints, computer applications, etc.
  • All artistic design elements must be the original work of the submitter. Use of clipart is prohibited. It is the responsibility of the designer that all elements do not conflict with any existing copyrighted works.
  • Designers may submit more than one design.
  • Deadline for submission is 4 p.m. on Wednesday, January 25, 2017. Please submit entries to:
    • Email: office@oktoberfestusa.com (indicate “Button Design Entry” in the subject line)
    • Postal mail: La Crosse Festivals, Inc. P.O. Box 1716 La Crosse, WI 54602-1716
    • Hand delivery: Oktoberfest office, 2nd and La Crosse Streets, La Crosse, WI
      Office hours are Monday through Thursday, 10 a.m. to 4 p.m.
  • All entries received become the property of La Crosse Festivals, Inc.
  • The selection decision of the Board of Directors of La Crosse Festivals, Inc. will be final.
  • La Crosse Festivals, Inc. reserves the right to make adaptations or adjustments to the selected design o meet various media and promotion needs.
  • The winner will be notified following the design selection, and will receive a $100 cash prize, a 4” “signature” button indicating them as the winner, and two complimentary tickets to the March 10, 2017 Gemütlichkeit Foundation “Forks and Corks” event where the button will be unveiled to the public.

Questions should be directed to the Oktoberfest office at 608-784-3378 or office@oktoberfestusa.com.


2016 Button Design and Artist

The design selected for 2016 is the creation of La Crosse artist Kim Vaughter. This was the second year that she had submitted a design to Oktoberfest. She holds a Bachelor of Fine Art degree in painting and art history from the University of Wisconsin-Eau Claire and is currently finishing a second degree in Graphic Design at Western. Since relocating to La Crosse in 2014, her work has been published in numerous books and magazines, including NOTA (None of The Above), Volume One, and Klutch Chronicle.

In describing her process for her selected design, Kim said,” I wanted to focus my attention on the feeling of camaraderie that everyone has when they spend Oktoberfest together in La Crosse. I decided a fun way to do this would be two people ‘toasting’ their pretzels together in a similar way to the traditional stein clink.”

Read more about Kim and her design that was selected for 2016.


Read about the 2015 winning design and its creator, Ann Garity (PDF)

Read about the 2014 winning design and its creator, Alex Pichette (PDF)