The 2017 Oktoberfest Button Design was made public on Friday, March 10, 2017 at the 4th annual Forks and Corks fundraiser for the Gemutlichkeit Foundation. La Crosse artist Dave Riel submitted the selected design based on the theme Prost to the Midwest Coast! Read more about Dave, his design and his perspectives on Oktoberfest and the La Crosse community.